Mobile devices have made it more convenient for users to find what they need. For businesses, however, this means strengthening their local presence to make sure their website appears in every search.
Local SEO helps businesses drive more foot traffic to their physical stores with location-based keywords. This helps their customers easily find them when searching for their business within their vicinity.
When getting local SEO in Hong Kong, here are the vital steps you need in your strategy:
Get Listed on Authoritative Online Directories
Many businesses fall into the trap of getting themselves listed on every single directory online. This can be a problem because not all directories can be trustworthy—some spammy directories can hurt rankings.
When getting your business listed on these directories, choose only the websites that are related to your industry and targets your location. This not only helps in improving your online presence, but also in helping your customers find your business on search results.
Claim your Google My Business
Google My Business is one of the powerful channels to drive customers to your location. Google My Business includes your most important information: your business name, address, contact details, photos, and reviews from customers.
By claiming your Google My Business profile, this sends a signal to Google that your business is active. In turn, this helps your business appear higher on search results. The more accurate information you have on your GMB profile, the more likely it will appear on search results.
- Prompt Customers to Leave Reviews. Reviews can be a strong indicator of trust, and these influence the buying decisions of customers. These also appear along with local listings on search results to give customers an idea of how trustworthy your business is.
However, you cannot simply ask for reviews from customers. It has to be done naturally. You can do so by engaging with them on social media or providing them with a platform where they can drop their feedback.
With these tips, you can establish your local presence and put your business in front of customers when they’re searching for you.
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