The COVID-19 outbreak hit the world hard and the global economy suffered from trillions of dollars’ worth loss due to lockdowns. Though the real world was closed for business, the virtual world kept moving somehow. Many internet businesses kept working and are still working despite all odds.
That is why SEO services are still important. As I write this article, large corporations are boycotting social media advertising. This article explains the importance of SEO during COVID-19. Continue reading if you want to grow your business during the Coronavirus pandemic. Read more below.
Increase In The Internet Usage Due To The Pandemic
The usage of the internet increases a lot during the pandemic. It happened because of the reason that people were not able to go out for work or recreational purposes during lockdowns. The only thing that can take the place of work and recreational activities was to use internet different services for work or leisure. That is why websites in many industries have experienced increased traffic. Though traffic to websites has increased during the COVID-19 outbreak, the importance of SEO still holds.
The Impact of COVID-19 on Search Traffic
Due to an increase in internet traffic these days, the usage of search engine optimization techniques can be more important to try. It is because of the reason that more people on the internet means more traffic can be obtained by appearing higher in search results. There are many other reasons to give SEO a try during this hard time.
An increase in internet traffic does not only translate into an increase in search traffic. Other areas such as social media, email accounts, funds transfer, virtual meetings, online gaming, live streaming, mobile apps usage, and many others have also experienced increased traffic.
Why SEO is Important During the Coronavirus Outbreak?
Doing search engine optimization is important these days because COVID-19 is trending. People are curious about this novel virus that has left the world in chaos. Many people and companies are creating content about the Coronavirus outbreak, how to prevent its infection, what to do if it got infected, and more. On the other hand, many people are finding similar information about the Coronavirus outbreak.
People are taking the free time to learn new skills or trying to start an online business. Evergreen topics are still attracting a significant amount of online traffic. There is never a bad time to publish content on evergreen topics. Search engine optimization is not just for getting a high volume of traffic. It is about getting the most relevant traffic. Unlike paid campaigns, SEO is for long-term results. Search has emerged as an important source to find information, products, and services these days.
Why SEO is Especially Important for SMBs During COVID-19
Small and medium businesses are more likely to get affected due to the COVID-19 outbreak. That is why they need to look for ways to survive and grow business online. SEO provides a unique opportunity for offline and online businesses to find more customers during the lockdown period. With so many closings and with people unable to venture far, local search optimization is crucial.
Many people want to support small and medium businesses during the pandemic because they want to help them survive. Beating large businesses in traditional media and online paid media is not possible for small and medium businesses. They can use SEO as a tool to beat large corporations in organic search. Obviously, getting results from SEO takes time.
SEO Tactics for SMBs During COVID-19
You may have to make changes to your website if you want to do better during the pandemic. First of all, make a statement or policy of your business for COVID-19 in which you will mention that you care about people’s health and you have taken measures to protect people’s life. Doing so will help your pages do better than the pages without any such notices.
You have read the importance of SEO services during the Coronavirus pandemic. If you are a business that wants to grow fast, you should give search engine optimization a try. In the end, we can say that the importance of SEO still holds despite getting more traffic on your website during the pandemic. I wish you all the best with your business growth goals.