Perhaps regarded as the most effective face to face marketing for many businesses out there, trade shows over the years have come to demonstrate and exert evident dominance over the years. Here are some quick statistics to make you understand just how impactful they can be:
- Around 49% of all tradeshow attendees visit the expo to buy more than one product or service.
- Nearly 82% of all tradeshow attendees have the ability and the authority to buy and make deals.
- This can be further reflected on by the fact that 46% of all attendees are executives and managers.
- On average, an attendee to the tradeshow spends 9 hours visiting various exhibits.
- 92% of all attendees proclaim that their mean reason to visit was to find out about new products and services.
The aforementioned information clearly shows that tradeshows are quite impactful when it comes to offering businesses and brands with greater opportunities and breakthroughs for the future. However, in this post, we would like to share with you some great aspects which make tradeshow giveaways incorporate your company values and promote them to your targeted audiences. So let’s take a quick look at each one of them:
The Help You Gain Attention
In a world where an average American undergoes a bombardment of at least 5,000 advertisements within a single day, it becomes the prime duty for any organization to keep themselves relevant in the present day. Many studies conducted in the past show that exhibits that offer custom trade show promotional giveaways significantly have higher attendance than those which don’t. Hence it is quite simple how this plays out for your business. One attendee visits your stall, gets a free giveaway and then refers your stall to other attendees present in the expo. This might result in a swarm and crowd of people barging in from all directions and in no time at all you might find yourself handling a lot of prospects simultaneously.
Prospects Remember Your Brand
Another great aspect of tradeshow giveaway is that it can help the prospect to remember your company and business. This is due to the fact that the longer they carry the item with them, it constantly reminds them about your brands and the message it withholds. This furthermore proven by research findings that proclaim that around 76% of attendees who receive a promotional item will remember the company.
Augment Your Brand’s Image
They are times when you need to forge a new relationship with people who are not familiar with your product and services. Tradeshow giveaways offer you the unique opportunity to break the ice and take a step towards bonding with them. Hence a free promotional item is always appreciated and this allows the customers and the targeted audience to become more aware of you as a business. Furthermore if you show some creativity into designing specific giveaways that bring tremendous amount of utility for your prospects then they might also praise you for your thoughtful approach.
They Are Extrinsically Rewarding
The thing about tangible goods is that even when they are not being used directly, their presence within a room itself is more than enough to grasp the attention of onlookers, bystanders, and in the eyes of the general public. A prime example could be that of a tote bag that might get a chance to be placed on a work desk or a door handle. Even though the product is not in use it will still create an impact regarding your brand and business by giving off a silent message that it is there even when nobody is using it. Similarly promotional items like drinkware and coffee mugs also have the same effect. This is exactly why promotional items can be rewarding for your company’s brand and image since they can bring about impact even after a long period of time has passed by.
We hope this post was able to offer you some great insights as to how promotional items and trade show giveaways can effectively help in promoting your company and brand. They might seem like an expensive item that can cost you dearly but with the right exposure and execution on a recommendable platform such as an expo or trade show booth, it can help you generate tremendous amounts of returns. For more questions and queries about the topic, please feel free to let us know your views and opinion in the comment section below.